I was recently asked this question while filling out a form about my business, and it was one I wanted to share here too.
For me, it all comes back to my 'slogan': Creative solutions for growing brands.
Creativity, to me, is about the freedom to explore ideas, adapt, and pivot when needed. But it’s also about creating work that truly serves my clients, not just what looks good in my portfolio.
Every brand I work with is unique, and the solutions should be just as unique - whether that’s a rebrand, a website refresh, social templates, or a photoshoot.
At the heart of it all, I live by helping businesses grow with tools that are purposeful, and aligned with their goals.
But it’s not just about my clients - it’s about me and my brand too. Some days, the best creative solution for my growth is stepping away from the computer altogether: painting, exercising, resting, or simply creating without expectation. That freedom keeps me inspired and allows me to show up as the best version of myself.
This also reflects how I live my life. I’m the kind of person who can watch hours of DIY or furniture-flipping videos on TikTok and suddenly feel inspired to think, “that could be my next job.”
To be honest, I don’t see myself being a graphic designer forever. I’d love to start other businesses one day- things that can go on to exist without me. I never want to stop trying new things.
That’s why my slogan is more than just about business. Creative solutions for growing brands is also a personal value, it’s about finding the best creative solution for me at whatever stage of life I’m in. Whether that’s designing brands for clients, pouring my time into a new venture, or becoming a DIY furniture flipper, it all comes back to the same thing - freedom, creativity, and growth.
