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Finding Your Target Audience: The Key to Successful Branding

When it comes to designing your brand, one of the first (and most important) steps is identifying your target audience. Your target audience isn’t just a group of people who might buy your product or service—it’s the specific group of individuals who are most likely to connect with your brand, engage with your message, and become loyal customers.Here’s why defining your target audience is crucial and how it can significantly impact your branding and conversions....

Lessons learnt while designing my own website

I hate designing for myself. As designers, we spend our days helping clients build beautiful, cohesive brands, guiding them through colour palettes, typography choices, and the importance of consistency. We become their biggest cheerleaders, celebrating their brand’s launch with as much enthusiasm as if it were our own. But when it comes to designing for ourselves? It’s a whole different story.My new website is FINALLY live. You’d think this would be a quick and easy project, right? After ...